Benjamin Moore has just released a new line of paint called Century. Hand mixed in small batches at a single workshop in New Jersey, it took Benjamin Moore scientists and colorists five years to formulate this new paint that has a matte, soft-touch finish giving the end product the look of soft leather. While you probably won't want to encourage people touching your walls, the end result is a stunning depth of color unlike any other paint on the market.
"Century was created for the finest of designs that require flawless execution and impeccable quality," said Harriette Martins, Benjamin Moore Senior Brand Manager. "The unmatched richness and color saturation, coupled with the tactile experience of Century, delivers a new dimension in paint unlike anything the design world has seen. With Century, color becomes an experience."
Century comes pre-mixed and sealed in a curated collection of only 75 hues, and is available at select Benjamin Moore outlets. I'm excited to use this product and to see these lush, sumptuous colors on a wall...