Dead Flat by Farrow & Ball

Launched just a few weeks ago, British paint manufacturer Farrow & Ball's new Dead Flat formula is quite striking. A paint with an ultra-matte finish, it boasts only a 2% sheen. This allows the eye to perceive the depth and richness of Farrow & Ball's unique pigments. But what's so new about that you might ask? Haven't F&B always made deep, unusual hues? Well yes, but they have formulated Dead Flat to be--are you sitting down?--completely washable and wipeable, behaving much like a high sheen paint! Truly remarkable.

Happy designing!